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GETTING TRAFFIC
Driving traffic to your webpages can be one of the hardest parts of internet marketing. Not only do you need people to come to your site but you need them to purchase your products and services. Even if you have the most revolutionary product or service on the market you wont make any sales if you can’t drive traffic to your site. I have listed a variety of ways in which you can promote your site. By using all of them you will increase your chances of driving traffic to your site. If you have already optimized your site well then you are way ahead of the game. Search Engine Optimization brings in a ton of targeted traffic. It is important to always remember that the best kind of traffic is targeted traffic-that is traffic that is already looking for what you offer before they even get to your site. If you would like to know how to get thousands of visitors to your site for free in a relatively short amount of time, that is another secret you will have to personally request by emailing us at in.vest@yahoo.com . We don’t like to give secrets like that out to people who don’t really care and are just skimming the guide for a “make money instantly” button. Here are some of the most effective ways of promoting your website.

Make Money With Adwords-

Overview: Google Adwords is an advertising tool that allows you to pick targeted keywords to advertise for your site. For example, if you have a weight loss website, you could specify “weight loss” and when users search for the term “weight loss” on google they will see an ad for your website when their browser loads.

Pros: Google Adwords allows you to drive targeted traffic to your website. You can be sure that when a customer clicks on your ad they are already interested in what you have to offer. Additionally Adwords reaches a large amount of people by allowing you to use popular key words. The alternative would involve spending large amounts of time and effort optimizing your site for the search engines.

Cons: While Adwords allows you to drive targeted traffic to your website it can be very expensive. Some highly competitive keywords can cost upwards of $5 per click!

Making Money- Advanced use and tools: If you want to be successful with Google Adwords you need to do your homework before selecting which keywords you want to spend your money on. Try to keep your phrases short and don’t use phrases that no one would ever search for. Think of what you would search for and use those keywords. How can you be sure that you pick the best keywords? DO YOUR RESEARCH. Think the process stops as soon as you start generating traffic? Think again. More important than getting visitors to your site is generating sales and memberships from these users. How do you do this? You need to track your visitors and follow up on the leads you generate. There are many ways to do this but if you use good ad tracking programs then you can see exactly which page each visitor entered on, which page they left on, and where they were referred from. Your hosting service should provide you with these tracking tools.

Step by Step Guide:

1. Make sure the website or blog that you are promoting contains interesting, focused, and useful content.

2. Make sure that this content is easy to read and that your website can be easily navigated. You don’t want customers coming to your site and not being able to find what they want.

3. Sign up for Google Adwords Here . If you do not have an account.

4. Once you have selected the appropriate keywords, make your payments and wait for the traffic to come rolling in (and it will).

Make Money with Blogs-

Overview: By using blogs you can dramatically boost sales by getting the word out about your business. Blogs are similar to websites yet smaller and focus more on personally created content.

Pros: Blogs can be easily accessed by thousands of potential online customers; furthermore, blogs serve as a great way to establish a loyal customer base by allowing you to place a personal spin on all your content. Blog services are free to join, easy to create, and provide free advertising

Cons: Blogs can quickly become just as time consuming as managing a website. Many users start blogs without realizing that they will have to frequently update content and provide interesting content for their users. Blogs usually involve the use of sub domains, so while being just as difficult to maintain as a website, they do not offer a “your name.com” domain.

Making Money- Advanced Use and Tools: To make money with blogs you need to create new and interesting content so that viewers want to return. Many people like to skip the content step and go right to marketing their blog and plastering product links all over it. This won’t work. When you design your blog be sure to look at it as if you were a visitor. Would you want to read through paragraphs of general information surrounded by ads and covered with affiliate links? Probably not. So the first step you need to focus on is creating interesting content. Once you have created this content be sure to update it. You cant just start strong, you have to stay strong and continue to add new interesting content. You can integrate Google Adsense into your blog to earn extra revenue, just keep in mind that your viewers are there for content not for ads. Be sparing with your ads and place them in good locations that do not interfere with the viewers reading process.

Step by Step Guide:

1. Sign up for a blogging website. “Blogger” is easy to use, free, and can be found here. http://www.blogger.com/home . Blog, make money online.

2. Create interesting and unique content.

3. UPDATE CONTENT DAILY

4. Sign up with Google Adsense and place ads on your blog.

5. Promote your product and service with your blog by including links and reviews of your products or services.

6. Drive traffic to your blog using multiple outlets of promotion (Read our guide on driving traffic for help with this step)


Make Money with Ebay-

Overview: Ebay is a very powerful tool that is always being overlooked by those new to internet marketing. When people think of eBay the first thing that comes to their head is buying and selling products. What most people fail to think of is that they can use eBay to drive traffic.

Pros: There are countless advantages to promoting your business through eBay. One is that it is very cheap and you attract targeted customers. How do you know they are targeted? By purchasing what you sell on eBay they have expressed interest in what your business has to offer. Another advantage to promoting with eBay is that you can focus on certain bits of content to promote.

Cons: Making sales with eBay is not always easy. There can be a slight cost to sellers and selling on eBay will require that you have some sort of product to give away.


Making Money- Advanced Use and Tools: So how can selling products on eBay drive traffic to your website? Its easy, you create an article or ebook that is useful and informative but that doesn’t give everything away. It doesn’t have to be a full scale novel and it can be as simple as an article providing some valuable tips on a subject that relates to your business. Inside this article you place links to your site, and inform your buyer why they need to visit your site. Another great strategy is to use your article to promote the products you selected with ClickBank. So now that you have created an article, program, or e-book what do you do with it? You sell it for $.01. That’s right 1 cent. The important thing to remember here is that you aren’t trying to earn huge revenue from your eBay sales, you are trying to drive traffic to your website. Those that do not succeed with this method of promotion usually lose sight of the initial goal. Do not let your ego take hold and cause you to sell your e-book for $15. You goal is to get the information out to as many people as you can, not a select few willing to pay high prices.


Step By Step:

1. Create an article, e-book, or program that is useful and/or provides valuable information that your reader hasn’t already seen before.

2. Include links to your website inside this article enticing the customer to learn more.

3. Promote related click bank products to earn additional revenue.

4. Sell your product for $0.01 so that anyone even remotely interested will buy and you information gets spread to a large group of people.

5. Wait for sales, emails, and hits to your site as customers become intrigued and want to learn more.

Make Money with Social Networks-

Overview: Ever heard of MySpace or Facebook? Chances are you answered yes. These are examples of social networks, and they have been growing in popularity at almost alarming rates. Think they are just meant for kids and friends to share their plans for the weekend? Think again, social networks are actually a huge marketing tool. You have most likely seen that bands and political candidates have their own pages on these social networks. Is this because they are in desperate need of friends? Probably not. The truth is by using these social networks you can build valuable relationships with people who are interested in what you have to offer, while at the same time getting the word out about your business.

Pros: Social networking has a wide array of advantages. Using them grants you access to a huge market of individuals all of which have different wants and needs. This means that no matter what you are offering, as long as its legal you can probably find someone who wants it with social networks. Also aside from our goal of using social networks to drive traffic you can build valuable relationships that can aid your business. Later we talk about the importance of forming groups and working with teams to get work completed much faster. Well if you don’t know anyone that you could work with right now, social networks are a great place to find some.

Cons: You have to be careful when using social networking because the hosts of these networks have strict rules against blatantly making an account to advertise your business. Does this mean its against the rules? No, you just need to be careful that you do not spam other users, cover your pages with affiliate links and self promotion, and do everything in a professional way.

Making Money- Advanced Use and Tools: You need to think of your social networking pages as job interviews. When you go to a job interview do you tell the other person to sign up for a service you have or purchase a product? Probably not, you probably introduce yourself, tell the interviewer about your skills and desires, and answer any questions the person may have about what you have to offer. This is exactly what you want to do with your social networking pages. Discuss your business without outright promoting it, and form relationships by answering questions other users might have. Avoid the in your face approach of bringing all your ideas to them,instead let them be the one to seek you out. MySpace and Facebook are the two most popular social networks right now and are great places to start getting the word out about your business.


Step By Step

1. Start an account with MySpace and Facebook

2. Introduce your self to the world with helpful content, not spam.

3. Build relationships with other users that could serve as valuable additions to your team

4. Treat your pages just as you would if you were making them about yourself and always remember you are sharing your business, not outright promoting it.


Making Money with Yahoo! Answers-

Overview: This is a unique method of driving traffic to your site. Yahoo! Answers is a service where users post questions and other users get points for answering them. People respond to questions often in under 5 minutes! So if you search for questions related to your business, and provide valuable answers to their questions they might just check out your business.

Pros: If a person follows a link from this service they are probably already interested in what you have to offer. Also by being able to search for related content you are able to target the traffic you generate. This is a free service that is very easy to use.

Cons: You have to be VERY careful about how you answer questions. Yahoo does not like self promotion and affiliate links and you could get penalized for posting these kinds of answers. You can avoid this by making sure you are really answering the question they are asking and only include a link to your site if it is helpful, related, and doesn’t appear to be included just for the sake of driving traffic.

Making Money- Advanced Use and Tools: The process isn’t very complicated. Search for a question and find one related to what you have to offer. Post a response that is USEFUL, INFORMATIVE, AND NOT INTENDED SOLELY TO PROMOTE YOUR SITE. Basically use this service to actually help others and you will be rewarded with targeted visitors already willing to invest in what you have to offer.


Make Money with Google Groups-

Overview: Google Groups is an excellent resource for marketing to a niche. It has hundreds of groups all focused on something different. You can search these groups and market your products and services to these groups.

Pros: You can easily target groups of people that are already interested in what you have to offer. Additionally the service is free and allows you to form your own group. You can get the word out about your business or promote products using click bank and other services.

Cons: There is a huge amount of spam on Google Groups and the result is that it can be difficult to make your information get any credit. People see that you are promising something great and immediately think it is a scam.

Making Money- Advanced Use and Tools: To truly utilize Google Groups you have to market your products to niches with low competition. Search Google Groups with a variety of different key words that relate to your product. Look at how many groups come up and how much spam they contain. If the spam level is low then you have found a great place to market your products and services. This drives traffic to your site and generates revenue. Another great tactic to use with Google Groups is creating your own. If you can get people to join your Google Group its just like having people join as members to your site. You can send them emails and updates and provide them with all sorts of useful services.

INTERMISSION # 2

At this point you have finished half of the guide to creating your own online income stream. You have taken in a lot of information and I hope that you will go through and follow each and every step that has been listed, because skipping just one step could jeopardize all of the others. You will be happy to know that the second half of this guide is shorter, easier to grasp, and more concept based. You will need to use the tools and knowledge from the first half of the manual to succeed with the concepts of the upcoming second half.

Congratulations on making it this far,

~The I-N-Vest Team

Getting Started  Selecting Products, Services, or Information   Developing Content     Distributing Content Via Websites, Blogs, or Articles     Search Engine Optimization

Getting Traffic     Developing and Tracking Leads     Closing Sales and Making Profit     Working With A Team     Determining Time Commitment      Putting It All together